What's on your Spotify Wrapped? Data.

What was your first impression when you heard your Spotify Wrapped this year?

Did you too feel like it just got you?

That feeling of being understood is not just comforting—it's powerful. It's those small, personalized touches that can make the difference between a customer coming back or choosing another place to grab their latte.

That's exactly what happened when a local coffee shop in Mexico City embraced personalization in its marketing, much like Spotify does with its Wrapped feature.

If you're looking for that kind of connection with your customers, you're in the right place.

The Story

Martha is the owner of a cozy coffee shop in the heart of Mexico City. This little quaint spot in the city noticed a dip in customer engagement and she couldn't figure out why. Her latte is a favorite in the neighborhood, but something was missing.

Martha needed a way to reconnect with her customers on a more personal level.

That's where we came in. Inspired by Spotify's approach to personalization, we used technology and data to transform Martha’s customer interactions.

The Workflow

We started by analyzing customer purchase data to understand their preferences. Then, we set up a system that sends personalized offers and messages based on their past orders—think:

Customers began receiving these tailored messages, and the response was incredible. It was like giving them a Spotify Wrapped, but for coffee. They felt seen and appreciated.

For Martha, it was like being able to take personal greetings from the counter to the online world—a small tweak with a lot of impact.

What’s the key to personalization? Data.

Embracing personalization in your marketing might seem daunting, but it's like tuning a guitar. Once you find the right notes, the music flows effortlessly.

Here's a tip: Start by understanding your customers.

What do they like? What are their habits?

Use technology to gather and analyze this data.

1. Utilize Website Analytics: Check which products or pages get the most traffic. This can indicate customer preferences.
   

2. Social Media Polls & Surveys: Engage with quick polls or surveys about their favorites. It's direct and interactive.
   

3. Feedback Forms: Post-purchase feedback forms can yield insights into what works and what doesn’t.

Then, think about how you can use this information to make their experience with your business feel as personal as their Spotify Wrapped. Use a mix of creativity and AI technology to unique and memorable experiences that will delight your customers and invite them to come back for more.

Remember, the idea behind personalization is to create a memorable and heart-warming experience for your customer, so don’t gather creepy info that might give off stalker vibes.

Personalization is the future of marketing, and with the right technology, you can make your business stand out in a playlist full of options.

Start small, think customer-first, and watch your business sing.

Till the next adventure, friend!

Your techy pals at Sesh.